We all know what happens when we press ’Ctrl-Alt-Del’ on our
keyboards – well, at least I hope you do, otherwise you may find this article rather
uninteresting (now, I know a few of you just checked by doing it, so welcome
back to the story). When we perform this ‘three button miracle’, we get to see
the task manager, i.e all of the active applications we see on our laptop. Imagine
for a moment, that you have closed all of those active applications and you are
left with a desktop with no activity. Would you continue your work by simply
reopening what you closed, or would you think about how you would do things
differently?
In today’s “digital world”, we are increasingly comfortable
to evolve our collaboration choices, social media, applications for our phone
(yes, both for fun and the more serious activities). This is often because
there is a better tool for us to use, or the tools we have aren’t working in
the right way, or we simply want a change. Interestingly though, most of us don’t
do this in our business environments. Think for a minute and ask yourselves, “Why
do we do the ‘Ctrl-Alt’Del’ magic combination”? Perhaps our application isn’t
working, or our PC or tablet is running slow? Are we worried that our device is
stuck within a loop and can’t move forward from? Now, consider the business
environments we work in. These reasons can seem very similar, yet our response
tends to be a shrug of the shoulders and we continue to push through.
As you read this, consider for a moment that you could ‘Ctrl-Alt
Del’ your business. Take a moment to pause and reflect on what is working, and
think about whether your processes, systems and tools are doing what you need
them to do? Which ones are consuming too much time or resource? As you reflect,
you may also sense a glimmer of hope – that idea that pops into your head of
the “What if?.
However. then the reality of how complicated or hard it can
be leaps to the front again and the hope is gone. I encourage you to force that
“What if” concept back to the front just for a moment – let it breathe and
consider a minor application or toolset in your business that could be changed
with minimal effort and would help your business start to realise the impact a
pause and change could have on your organisation.
Of course, many of you will say, “But Nathan, we are already
doing this we, are going through significant change as the market evolves”, or “We
have tried it before and ended up in the same place”. I tip my hat to those who
have not only achieved a rethink, but equally to those who are continuing to
try. Without this commitment to change, then businesses will continue to plod
through using what they have.
In essence, businesses can’t simply pause and then create a
change. It needs to be embraced by the leaders of organisations. Congratulating
one another for doing something new, without understanding how to create the
right environment for it to be continually successful will simply doom it to
failure. One such example was for a start-up business unit which was a
business’s efforts to pause and use a fresh approach to change direction for an
area of their business where they were being challenged by competitors.
I was fortunate enough to have a discussion with the start-up
business unit, working under a large parent company the other day (no, not
mine!), where they were being given conflicting direction – “Go forth and
conquer this market as a disruptive player!”. Sounds great, right? However,
this was followed by the second part of the conversation – “You must of course
remain within the architecture and capabilities of the parent business so as we
maximise our assets”. Now, after being ready to jump for joy, I was left
staring into my coffee cup hoping that my disappointment for their predicament
didn’t show. Unfortunately, this is very common for many incumbent businesses
seeking to jump on the start-up bandwagon, without truly understanding the
changes they need to make in their own thinking when considering what they set
out to achieve.
In the case of this business unit start-up, that change from
the parent company needs to be in giving them the opportunity to be disruptive
or accepting that the goal in establishing the business unit is to disrupt the
broader organisation. The latter would require some serious commitment, and a
jump off a sizable cliff given the risks it may be perceived to have within the
business, particularly as in many large established businesses, the employees
are the culture, and they represent the way of working – hence changing this
overnight can be challenging.
In this case, providing that new business unit the
flexibility to define its market approach, its IT architecture and ultimately
its culture will help to define its success. Of course, we can say “But what if
it fails?” At least, if it stays within the way of working of the parent
company then the assets and people can be reintegrated into the business”. If
this is your thinking, then I’m afraid you will never know what success could
look like. We don’t see business start-ups wondering about how they might
mitigate failure, but how can then create the best chance for success.
“Hackathons” are a great example of how businesses can
create the best chance for success, and to date have always been synonymous
with technology led businesses, and in particular start-up environments. The
idea of throwing a problem into a room with some really bright people to design
and develop with a new widget or code to address a bug in a platform is
increasingly common. I would however propose that hackathons become the tool of
choice for our ‘Ctrl-Alt-Del’ moment.
Once we pause our business, what are we going to do? How do we ensure we don’t go back to our old ways of working? How do ensure our staff embrace this change with us? In any organisation, there are lots of bright people in their field who are keen to get more involved and with the right tools, they can have a phenomenal impact on helping to improve the way a business achieves its objectives. The people that make up an organisation want their business to be successful; it’s what makes it a great place to work, so leveraging their commitment and channeling that willingness to succeed through these types of tools can create a great environment for change.