The internet as we once knew it is no more
The worldwide web used to be a “go to”
location for all our information needs, where we would consume online content and play games has now become
a recognised utility no different to electricity, transport infrastructure or water.
Over time however, the internet has also evolved to become a critical delivery
platform enabling a raft of new services. Where we once read news or simply
sent emails, we now use this “utility” to bank, shop, access business
applications hosted in the cloud, watch the latest TV shows and listen to music,
as well as interact with our friends, family and peers (ok and for me play the occasional online game!)
APAC is experiencing rapid growth of connected
devices. This proliferation of devices – such as smartphones, tablets and
laptops – allows us to connect to our networks remotely, highlighting the
fundamental alterations in how we use and interact with technology. So much so,
many of us haven’t even noticed it has taken place. For instance, consider the
younger generation (yes it seems I am no longer part of that group!) who no longer refer to “going online”, they are simply
accessing applications and services with little or no regard to how they get
there or where they exist.
Given our changing relationship with the
online world and its growing importance to our general day-to-day lives,
businesses are increasingly looking at how they can maximise its value and the
consumer insight it delivers. This is driving significant technological change
within IT platforms.
As organisations across APAC embrace the IT
transformations that are underway – particularly in cloud, big data and mobile
– and embark further along their journeys, there is a significant opportunity
for businesses to better serve their customers through technological change while
growing the bottom line.
A New Era of Cloud in 2014
We’re entering a really exciting era for cloud
technology. Over the past year alone, cloud providers have increasingly
discovered their individual and unique cloud plays – whether it’s supplying to
specific industries or public, private or hybrid platforms – and have expanded
their services accordingly.
One-size no longer fits all, and in 2014
businesses can expect to realise the benefits tailored cloud platforms deliver
as providers begin to offer solutions designed to individual customer needs. As
providers recognise their strengths, they will also identify partnership
opportunities with vendors offering complimentary technology to their existing
portfolios.
The progress we’re seeing in the cloud will
also filter into the business network itself in 2014, where we’ll increasingly
see networks being defined by dynamic needs of business functions and the introduction of
business process service level agreements (SLAs). For instance, cloud platforms
will be linked with traditional on premise applications, such as a CRM or SCM
environment. This will enable the network to reshape itself and categorise its
applications based on current activity levels so that network traffic and the
needs of remote workers can be easily managed and prioritised.
Innovate in the Cloud
This year we’re also going to see a growing
number of applications developed by businesses, a trend enabled by the
fail-fast culture of cloud. Today, businesses are more willing to develop their
own business applications as they are educated on the flexibility offered by
the cloud. They simply need to buy the
relevant computing space to test an idea, and then shut if off again when the
idea has run its course. This means less risk and the cost of exposure for the
business is greatly reduced when compared to the previous options and methods
available.
With the cycle of applications being delivered
and created gathering momentum in 2014, the Enterprise App
store will arrive on the scene as CIOs provide employees with a selection of
applications endorsed and supported by the organisation. Until now this has had
limited success, but with widespread adoption of Bring Your Own Device (BYOD)
and publicly hosted secure applications it will be an increasing focus for
businesses seeking to enhance productivity.
Collaborate and Share
Businesses that deploy application programming
interfaces (APIs), allowing developers to design products based on an organisation’s
services, will also achieve success this year. For instance, businesses can
build their web conferencing capabilities into another web-based application,
such as instant messaging, enabling seamless collaboration and communication
between individuals.
The reality is that organisations rarely use
applications in siloes, meaning those vendors offering API solutions this year
that increase collaboration with complementary products and markets stand to
benefit from increased sales with their customers.
Intelligent Insights Deliver Results
In recent times, big data has been more akin
to trying to drink from a fire hydrant - we can access a lot of it but have
little time to digest it. In 2014 however, businesses will start applying
different lenses to data sets so that they can identify what is relevant to
them or impacting upon their business. By focusing on the data that is relevant
to them, businesses will be well placed to optimise their services and customer
experience, similar to that same fire hydrant being attached to a water
dispenser allowing us to choose what type of water, colour, and temperature we
are interested in extracting at any point in time.
Looking further ahead into 2015, businesses
will start to use the data they are collecting to predict future activity or
the impact of unforeseen circumstances. This
will be driven by the ability of Smart Data platforms assessing patterns and delivering
forecast and trending data enabling improved business planning. For example, if
a customer pays for their movie tickets via near field communication (NFC), the
mobile operator could identify the most frequent days the user visits the
cinema, and send them discount codes for these dates. Over the coming years,
this approach to data analytics will become an extension of who businesses are
and their operations.
Drive Change
Today, businesses across APAC have access to an
unprecedented amount of tools and services from a variety of IT vendors, which
is driving greater confidence in identifying innovative ways to address
business challenges. Additionally, businesses are being forced to understand
and adapt to the way consumers use and interact with technology from the
devices we use to the ways in which we choose to engage with vendors and
service providers.
Encouragingly, businesses are being very
proactive and the next 12 months will be telling as more and more companies come
to grips with the technologies making a real difference to their operations. Ultimately,
the approaches being adopted will introduce increased business elasticity which
will aid in addressing the two biggest ongoing challenges of business today: risk
mitigation and bottom line profitability.
Well that's my view on the world, what's your's? Feel free to share by commenting on this blog!
