Are we ready for Government 3.0?

I always enjoy writing about what I am seeing in our increasingly technology influenced world. I am sure you would agree that some of the things are exciting and have improved our way of life while others a little less so. This blog explores a subject that urgently needs to be examined and I believe, action needs to be taken, before there becomes a gaping hole in the way we live our lives.  I know dramatic, but read on.

As our world becomes more “technologically digital”, the role of government needs to evolve. Of course some of you will say governments are already on that journey, you only have to look at their efforts to have twitter accounts or even a Facebook page (yes they exist and some are quite scary!) to see they are at least trying!  OK fine, I’ll give you that, they are evolving.  But let’s call this “Government 2.0” and define it as: “governments providing online services, as well as access to, information”. What they really need though, is to evolve to the next stage, in the digital world and begin to understand (and hopefully take action) there will be laws that need to be either written or rewritten to support this evolution. Easier said than done, right?

Think for a moment about how quickly we see new innovation compared to what it was 10 or 20 years ago.  Today the rate of technological change means that governments are struggling to keep up. Ultimately this has led to, or will eventually lead to, governments establishing new ministries (state departments) focused on technology. Now, I am not talking about evolving a telecom regulator, I am referring to the need for dedicated ministries (not a shared government portfolio) focused on protecting businesses, people and even government from digital conflicts or disasters. This requires a rethink of existing laws, policies, education and state run programs. Admittedly, some governments have started down this path, but think about the Secretary of State, or the Secretary for National Security, I believe it is time to introduce the Secretary of Technology as a core government department to address the broader role Technology is playing in our daily lives today.

Here’s a thought for you - at the rate of change, to our digital world, we are led by world leaders, Supreme Court judges and others who have not been born during the digital age – not a bad thing but does place them at a disadvantage.  Also bear in mind that governments have attempted to influence the digital world on their terms by either blocking out online information, ignoring it, or feebly attempting to engage through casual posts, etc. only to become very upset that someone has the audacity to respond to something they have posted negatively, as if their view is beyond repute (?). Now I want you to consider a Google vs. Apple court case going to the Supreme Court in the US for resolution. How do you think this will play out?

Trust me when I say that my aim here is NOT politics.  I have no political stance other than to have you, as my reader, appreciate that we do need to evolve our thinking. In fact, I think we need Governments to evolve to a 3.0 operating environment similar in a way that we now see the web moving into a Web 3.0 iteration. Consider for a moment the briefings that government panels have on natural resource availability, the environment, national security, etc.  Shouldn’t there be one for technology updates? Our technological world is evolving in months now not years, and soon I expect that will be weeks. Consider thumb print technology identification, commercial air drones, self driving cars, etc. all of which are already and will quickly become common place. Do our air and road laws need to change? Does Personal security need to be driven more by governments or global organizations to ensure standards for personal devices?

Don’t get me wrong, governments are attempting at different levels to stay ahead of this but, as an example, do you think blocking an IP address to protect citizens from inappropriate content is enough? Should people have the choice to have content removed if they don’t like it? Or chase down that disruptive influence? Think about recent government interventions when they have simply “disconnected” the web…really?  We all know astute web users who can find alternative ways to stay in touch with the outside world, through satellite, mobile phone, remote vpn’s, etc.

Now, it is not all doom and gloom. I have been impressed (scary but true) with the Californian state government empowering individuals to request their social media presence be deleted when they reach 18; or in Europe where the European Union has legalized the right to request that search results be removed by those who perceive their privacy has been or will be breached. Lastly the growing debate around Data Sovereignty is seeing some exciting discussions led by governments as to hat policies and laws are now required. Of course these are great steps, but are we just painting over the cracks. There is a bigger issue forming and that is the need for awareness and education. This is going to be critical if we are all going to live in this digital world. Would we need the Californian law if our children and even us, as adults for that matter, were taught the power of the net and the responsibilities for self that go with it?

We need to educate the public and create the appropriate laws for things like:  stalking someone through the web.  Does this have the same legal implications as it does in the real world?  In both cases it certainly has the same damaging emotional toll on the victim.  How about defamation? This is something we are familiar with in print media, but it is more so now on the web than ever before – especially in Social media circles. What if children and adults understood that all acts online were actually treated in the same way as if they were in the real world? (Imagine having to ask permission from your friends each time you wanted to share something of theirs on the web … look out Facebook!)

I do hope this has given you some food for thought and I hope that there are some government types or thought leader types out there who will contribute to this discussion.  I would love to hear about a government who has formed a Technology Ministry or department that is able to consider the rapid evolution of technology, the increasing role it has in our daily lives and the need to protect and educate everyone on what is and isn’t appropriate. Of course some will say the web is an open place and should be self regulated, however we must always bear in mind not everyone has the same level of technology understanding and education.  To ensure the web is a part of everyone’s life, we need to be able to provide people with the same level of safety and self awareness they have come to know in the real world.  I strongly believe governments and other such institutions need to evolve hence it is not a question of if but more how long we will have to wait for Government 3.0.

The web is a highway; I wanna ride it all night long

Ok I don’t mean literally but, I would like to know that I can access the internet for content, services and socializing, wherever, however and whenever I want. Doesn’t everyone? However, this reality is under threat from the growing relationship between Content and Service Providers in the form of a discussion called Net Neutrality.

Net neutrality is a topic which I don't think is really going to go away and is something that almost everyone has an opinion on. Although, I don’t believe these views are really addressing the core problem. What I mean by that is, they are focused on demand for high capacity content exceeding the network’s monetary ability to supply along with its inability to dynamically scale to match the unpredictable nature of content. What we really need is a new approach, one which protects the customer experience in how they can access the internet both from usability, cost and prioritization, but doesn't get in the way of the education, commercial value and social aspects of the web.

Just recently I read again that video is dominating the web, but what is interesting is video downloads are still not used by everyone. Despite these downloads growing in demand, there are always different profile requirements. People could simply want to read the news, access their online services such as banking, government services or simply communicate with friends. However, with high demand services in the form of online video, gaming and content sharing growing this can place high strains on networks. Now, currently the content owners are happy as they have the ability to monetize their services either through direct payment or subsidized through advertising. You could of course ask the question why now is this a problem? The likes of Google, Microsoft and even Baidu, have been around for a long time. Yes, but it is the acceleration of demand, for high volume video content, that has changed the game and what is elevating the topic of who should have access to the multiple highways making up the web and ultimately who should pay for it?

Network providers would argue that everyone needs to pay for their content. Naturally, one would think, that it is a lot easier for an established player to pay an access fee on networks to reach their customers as compared with startup firms. As expected with startups, every dollar that leaves the company can detract from a dollar invested in their new solution or offering they have created, thus creating a canyon sized gap between the big players and those introducing new concepts and innovations. As you can assess, this then is not a viable option for the ongoing evolution of the web.

The OTT (Over The Top) players would say well let's open the network and force operators to treat all content equally. This of course would leave the operators in a dilemma of trying to balance the scale of required support for the volume of traffic, the costs for managing that network combined with the prices that customers are willing to pay. The OTT option is simply not viable. Either operators would eventually be run into the ground or be faced with expensive customer service costs as best effort becomes synonymous with not good enough.

I would therefore like to propose a third option. Associate price based upon the load on the network. We could do it the same way that many major European roads fees are, paid by drivers, based on the weight of their vehicles. By doing so, we will encourage the right behaviour, as they will all understand that I am getting what I am paying for. If a customer wants to watch something in real time, whether that is video or gaming, they either pay an incremental fee or the content owner allocates parts of its revenues to the operator carrying that traffic. This will encourage content providers to think with operators in solving the problems regarding how they can optimize traffic, avoid expensive replication of Internet live streams and ultimately think through the problem leveraging the creative force of the OTT community. Of course someone will say, there is already a mechanism to pay more when you want to download more, isn’t it as simple as paying a higher price for buying a faster broadband connection? This may be true when it comes to the local connection piece of the equation however, remember this is a mesh of highways and it is those who are pulling down the large files that can clog these highways. I believe we need to provide users with a choice, three choices actually. One, pick the slower lane and you will receive your file when it is ready (paying lower costs), or two, if you simply must have it now, pay for it be downloaded faster (pay higher costs). The third option is to have your content provider subsidize you for the download (costs vary). In the end we will all need to work out a model which protects the user experience whilst not inhibiting the access and personal choice on how to download content. This does not mean that network providers are let off the hook, network providers must be held accountable for the quality of the user experience to whomever is the paying party to ensure they are equally held accountable in driving innovation to improve the network experience for each customer, as well as maintaining healthy diversity in how we access content to ensure competition and therefore choice.

We need to remember that the Internet has become a utility. It is one of our most important commodities and it requires, OTT players and network providers alike, to figure out how we can not only continue to ensure its survival, but also leverage it as a source of innovation and service creation. It is an innovation and resource that everyone can and should benefit from. Bottom line is it shouldn't matter whether you want to read a newspaper, watch a live football game or socialize content with friends. For all of us, the web has become the all important highway for information, collaboration and fun. The web is a highway and well, if you are like me, then you’ll want to continue to ride it all night long too!

Lost in Translation

I love technology, but if there is one thing I have learned over the years, it is that it is really irrelevant how much you know about the functionality of a particular widget.   The decision to buy a service is no longer about how “shiny” or “rich” a service is, but how it can be relevant. We have reached a tipping point where the traditional buyers of procurement and IT are no longer front and centre in the buying decisions.  These individuals are being replaced by the Business Unit owners and customer facing functions, a shift which requires a fundamentally different type of conversation and one which is causing many challenges for numerous ICT related industries.

“Big bets”, or big changes, are increasingly a thing of the past, especially as ICT services become more on-demand. This change gives customers the ability to transform much easier than in years past. Therefore, businesses need to evolve their thinking toward a new approach of differentiation…one towards relevance as it pertains to the business and the new decision makers.  We need to shift our language from the bits and bytes to understanding the challenges and opportunities that exist and what it can mean for the business. As businesses start to become more granular and focused, on tracking outcomes from individual initiatives, their expectations from suppliers equally change.

One of the things I love about my job is the opportunity to listen to business owners regarding their ambitions for their business, their key challenges and where they would like help.  In speaking with them, I begin thinking about the role I can play for that person in translation and/or understanding of what he/she is trying to achieve and the solutions out there that could help to solve their business challenges. If you are going to be meeting new business people there are three key tips I would suggest you do ahead of time. First, learn about who you are meeting with, what are their priorities and key goals? Secondly, how do they actually measure success for their business and industry? Finally, how can you help them to bridge from your understanding of feature and functionality with the insights of the above?

Let me be more specific, I am not talking about simply writing a script to accomplish what I’ve suggested above. You need to truly embrace and understand these questions and make them part of your approach to doing business. If you are able to do this and can then change the way you have a conversation, this will leave you feeling like you have had a positive impact on someone’s life and or business. Now this is not to say I will stop talking about technology. I simply love technology, but I love it for the same reason I write these blogs. I want to know the impact technology can have on people and to understand how we as individuals can influence and shape the evolution of technology. Technology plays a growing integral part of our daily lives, from the watch on your wrist to the self driving car; our lives will continue to be impacted hence the need to understand how we want technology to add value versus trying to make the functionality of a new widget work for us.

 I am reminded by a great Simpsons episode (stay with me now) where a techie is attracted by Homer Simpsons offer of fast internet but when the techie asks: “I'm interested in upgrading my twenty eight point eight kilobit internet connection to a one point five megabit fibre-optic T-1 line. Will you be able to provide an IP router that's compatible with my token ring ethernet LAN configuration?” – Now you could be forgiven for thinking and those things are what? - but in basic terms he is looking for an internet upgrade and one that will not require him to change any hardware at his home thus keeping his costs low so as he can visit the comic book store and buy more magazines (seriously!). Now of course the obvious question is, “well then why not say that?” I often find myself having to remind people that functionality is great but unless it has relevance to the person you are trying to sell to (or in the case of this Simpson episode – buy from) then there is not much point in starting a conversation.

In the case of Homer Simpson and similar for many businesses, there is a need for a new type of translator – one which can help people and businesses translate features and functionality to demonstrable business benefits, in the language of the customer or partner. This is something that I love to do and moreover enjoy seeing that “light go on” when the translation has been successful and everyone around the room gets excited about the outcome they are then working towards. Without these translators of the future, it is going to be akin to a meeting of two foreign countries, where gestures and pictures is all that is able to be used to explain anything which will ultimately result in a loss of translation moment and leave many people with that Homer Simpson expression as their only answer … “Can I have some money now?” 

Fail fast or suffer slow

Telstra recently released its Connecting Countries thought leadership report, which was based on a survey of some 4,100 executives across Asia capturing their views on best practices, challenges and overall business performance in the region. It was exciting to read that there were a number of management lessons that businesses can take with them as they seek to invest into Asia as well as an insight into the profile of an Asia Business Champion – one who doesn't only recognize best practices but also lives and breathes them.  While there were a number of takeaways from the report,  there was one which jumps out at me particularly as it relates to driving success in an Asia market place. One of the key management lessons for success in Asia was looking at the need to move forward with multiple growth strategies concurrently.

Now I have always believed that a person cannot multi-task (despite my numerous attempts to try!) hence this strategy could only ever exist for a large size business and not an individual or SMB. But the need to look at multiple strategies is important for international businesses to consider in order to balance the potential risk of one failing due to internal or market challenges. I must make clear though there are limits to running multiple strategies. A couple of years ago for example, one vendor shared with me their plans to run 25 new initiatives in parallel. Now I don’t care how big you think you are or how mature your strategy execution process is, but when you talk about multiple strategies to this degree it is simply a death warrant for the strategy itself and puts the business at risk of losing its way. I am glad to see that San Francisco based vendor has since realized this and re-evaluated how many initiatives it takes on at the one time.

Now when a business is looking at multiple strategies it needs to understand the levers it can use, for example how quickly a strategy decision can be moved into action and equally, how quickly it can be shut down. These days it is increasingly common place that a strategy is dependent on people, systems and communication. Now, we know we have the ability to redeploy people to other projects and – as hard as it can be at times – sometimes people choose or must move on , however for Systems and communication platforms we often have to make investments that tend to have a pay back only after 3-5 years,. This can cause a challenge as businesses then need to assess how they can mitigate risks to drive a strategy to a positive outcome. For this reason it is important for businesses to adopt what is increasingly being known as a “Fail Fast” principle. The Fail Fast principle looks at prioritizing initiatives that need an investment based on requiring limited capex and leveraging platforms that can be turned up quickly and equally turned off with very little delay post a decision, if it is not working.

Take for example the idea of replicating a solution into a new vertical, which  might require assigning people temporarily, adding  system capacity for marketing campaigns, tracking opportunities and managing customer deployed solutions. But what if all of this could be set up within weeks and taken down even quicker? Would that make you rethink your prioritization of business strategies and equally consider additional initiatives, knowing your investment risk is significantly reduced and not committing the business to years of investment? Well hopefully the answers to both are yes, if not then perhaps a multi path strategy is not for you (either that or you have money and resource to burn).

Historically this would have been a challenge; however the virtualization of IT and communications means that businesses are now more empowered than ever to introduce the Fail Fast principle into their strategy decisions. Now considering the feedback from the Connected Countries survey that businesses need to consider multiple strategies in order to achieve success – at the beginning of this article it would be perfectly normal to think this is only achievable by either very large businesses or for those who have learned through expensive or painful experiences of what strategies work and equally which don’t. However hopefully now you are thinking about how your business could introduce a multiple path strategy by leveraging the advancements of technology that exist today, combined with the key principle in defining which strategies to go after based on their ability to align to a fail fast approach.

We are not talking about transformation or changing the way your business operates. This is very much about understanding how a business can be successful in a market like Asia where the only constant is change. But there are clearly multiple market opportunities and with the right approach –  as demonstrated by the Asia Business Champions – combined with the right principles, businesses can create the environment needed to succeed by failing fast, which ultimately has to be a better approach than suffering slow and not reaping the rewards of a multi path strategy.

You can find the Connected Countries report at the attached link - http://www.telstraglobal.com/connectingcountries/?concountries=tgbanner

Leopards need to change their spots too

We associate Leopards with being fast, agile, and adaptive – something many businesses would love to aspire to or believe they have already achieved. However, think about that Leopard for a moment lacking the ability to maintain a sustainable pace, using up all of its energy in a very short period of time and spending a lot of its time resting to conserve energy.  Now doesn’t that sound more like many organisations you know of, expending large amounts of energy but finding that sustainable pace in a market of change?

In our work environment we increasingly find organisations that need to adapt to the changing market around them. But, I would propose that it is the constant adaption, customisation and “tinkering” of applications and systems that really restrict a business’s ability to do just that.

Consider for a moment how many changes you requested from your supplier to ensure your application or system would operate effectively based on your current ways of working. And now consider how frustrated you were at the supplier’s lack of understanding of your business needs. 

Next, consider what your company did when looking to adapt to market changes or a shift in strategy.  I am guessing – as tends to be the case – you invited in your suppliers and told them there would be a number of change requests required as updates to your applications and systems were needed to ensure they evolved with the needs of your business. What happens next is the response you receive from your suppliers is an extensive program of system changes, which are significantly more expensive than what you had expected. At this point the inevitable happens and we introduce that word that every strategy leader hates … compromise. You are then entering a phase of your business change where you need to balance the necessity of change with the market need to change against the cost. The end result is that the costs continue to increase, you don’t receive the changes you were hoping for and you ultimately end up setting up the business to fail, not fast mind you, just a slow and painful death.

I share this with you because, given the world we live and work in, there is a need for a fresh approach to business.  An approach which actually requires an organisation to change, a change in the way it works and not necessarily by overhauling existing systems and tools. As strange as it may sound it is increasingly crucial for businesses to avoid customisation as much as possible so they can adapt to the market quickly and avoid expensive system overhauls. Of course people will say “well hang on Nathan we need to customise those systems if the market is changing.” Well, I would challenge that there are two approaches businesses need to be taking to ensure sustainable growth in today’s market.

The first is by moving to standard components and interfaces.  With this, you are then able to consider vendor replacements. By forcing the use of API’s, or application interfaces, you can replace components much more easily without the need of a potential full rip and replace of all systems supporting a process.  This equally ensures your business can regularly validate the latest capability from CRM systems to Billing systems and even, dare I say, communication systems. How often have you found yourself frustrated just after launching a new platform, application or system that a capability had just been added that would have benefited your organisation?  Need I say more?

The second key approach is to look in the mirror more often.  Instead of the levers you seek to adjust being limited to third party components, look into your business at the people, processes and ultimately ways of working that you have established and ask yourself, how often have these actually changed over the years?  I am not talking about rearranging the deck chairs, I am referring to real changes in ways of working to ensure 1. that a business can maximise the opportunities that change can bring; 2. to ensure that sustainable growth is understood as the journey.

The first approach is strengthened by the introduction of cloud based architectures, which means you can consume what you need, and equally adjust to new market developments quickly. I appreciate some elements are more difficult to change than others but, by starting with a view that everything can be changed, this will ultimately create the right environment for success. Cloud capabilities have created new avenues for businesses to feel more in control of the risks their business chooses to take and equally the opportunity to leverage the latest technology at each step of the way.

The second approach is a lot more difficult because no one likes change.  Change can cause a stall in business performance and ultimately comes with its own risks. However, people will accept and equally embrace change, as long as you can articulate the benefit to the business. Whatever those change may be, understanding the business need first is the most important element.

Speed and agility are crucial business elements, but without simplifying the tools and ensuring the business adapts to the market change, all that an organisation will achieve is declining profitability and increasingly demoralised employee engagement. I am always intrigued by business leaders who share how confident they are about their business, but it is those businesses who recognise that being as agile as a leopard is not enough. Sometimes you need to change yourself in order to succeed and the tools round you may enable part of that change, but unless you are willing to change your own spots you may find that the speed you have is only enough to spin your wheels  and not to deliver the continued momentum.

Time to get out of the box!

Mobile Operators are at the crossroads of an exciting Journey. They need to choose to become the best of breed connectivity player delivering Internet access, Talk and text services, OR become a next generation services provider delivering multi-media and end user applications. Now I am not here to pass judgement or to say which is better (ok I do have a view), however they must choose a path as trying to dance between the two will only cause increasing prioritization challenges and conflicts of investment strategies. My intent with this article is to open the eyes of operators so that they may see an opportunity before them.

In order to move forward Mobile Operators need to get back to what they were known for, when Mobile Networks were the next best thing driving innovation and service creation.  Remember when we couldn't send more than 30 characters in a message, or the first time you viewed the Internet through your mobile? I mean, come on, how cool was that! The status of Mobile Networks going “All IP” has finally arrived and hence a new horizon has been reached!  So, what are we going to do differently?

Despite a growing view that Over the Top (OTT) players “own the customer relationship”, I suggest you ask yourself this simple question:  “Who do you call when you can’t access certain content or make a Skype call or even view your Google maps?”…. The majority of us first call our mobile operator, with a common statement of “Hey, I can’t access my Apps, Content, or speak to my family whilst trying to avoid your expensive long distance charges!” In my view, if the operator is being asked to be accountable, then shouldn’t they leverage the role as a differentiator as well? Operators have a great chance to remove demarcations and show their customers a true value service, where predictability in end user costs are provided – therefore reducing bill shock when accessing high bandwidth services; and where customers can choose what type of content they want.

I believe, there are some very exciting services that Mobile Operators should consider, if they haven’t already, offering to their customers:

·         Media:  This is the most obvious avenue, given Mobile networks are moving to an all IP network, they can now prioritize and effectively optimize traffic to balance quality of experience whilst minimizing loads on the network to minimize impact on other customers. There are equally exciting opportunities to work with local content providers and/or broadcasters. Operators provide significant value in that they can provide very detailed information on the profile of the individual watching the content (no this is not about selling information, but about profiling a customer base to drive demand and more importantly relevance of advertisements and content to the end user. This is something broadcasters fail to do today when we are watching on our TV’s at home, Yes Broadcaster and Content providers can predict, based on time of day but that is really it, to have the opportunity to know , who is watching what type of content and when would increase the granularity and market insights. This means broadcaster could tell their advertisers that they could increase the profiling of viewers for specific shows and ultimately realize a better ROI for their programming.

·         Applications: Yes we all know the demand and “stores” of applications are expanding rapidly, however, they remain tied to specific Operating System stores and as such, remain difficult to share amongst friends with different operating systems. Mobile Operators are quite unique in that they don’t care if a customer prefers an Iphone over an Android, or Nokia above Blackberry (hey it could happen). Therefore, consider an application store, which is run by the Operator, where customers are able to recommend applications to friends, create apps and share them across a broader market without worrying what Operating System their application is based on or what type of device their friends choose to use.  And because of this, they then see the relevance and value of a Operator enabled store that much faster! Equally, local hosting of the applications improves customer experience for the application owner – especially for the growing number of high bandwidth demanding services, as well as localization of Internet traffic. For Application developers, in local markets, it is always a choice of what app store do you start hosting your application on. Yet, mobile operators have an opportunity to help the application developer access multiple Operating Systems and, at the same time, promote their particular application to a broader audience. The value for the operator, as mentioned earlier, comes in optimization of those access applications across their “all IP” mobile network and I would suggest sharing the advertising monetization with the app developer.

·         Service Bundling: Historically we have looked at bundles based on a mobile device, phone line and access to the Internet. But, these days, all of these elements are a given. Why not change this to become: access your top three social media pages, favourite content sources and/or applications? By collecting all of this data, Mobile Operators can then share with the customer what other content or apps may be of interest based on similar profiles without divulging personal data! Equally in understanding these preferences for customers operators can start to prioritize or optimize traffic to ensure customers receive an exciting experience whilst also working with the content or service owner to consider hosting high demand services with the operator to reduce overseas Internet expense and improve performance.

·         Advertising: This has become a fact of life, whether you like it or not, it is here to stay. We see ads everywhere on line and where the Mobile Operator can add value, is to use this to help the customer gain access to content and services at a lower cost. Before you skip past this idea, consider for a moment an option to buy into Ad categories which are of relevance to you and use these as credits to offset your new profile based service bundles or expand your bundle to other services at little or no extra cost. We have tended to forget that the Advertisers will consider all avenues to reach their potential customers as long as they are more likely to view the advertising. Let’s face it, if you know the ads being shown are of relevance and then you are more likely to click on the ad. Combine this with basic profile data of Day, Time, location and personal preferences to create the greatest likelihood of interest for both the end customer and the advertiser. in the end it is the operator who is actually facilitating the relationship and making it beneficial to both!

Mobile Operators are at a cross roads, they have the capability to redefine the customer experience through optimization, prioritization and packaging. The “all IP” network means it is much easier to introduce over the top services which could be viewed on laptops, mobiles or tablets (and increasingly TV’s!) The traditional Over the top providers (OTT’s) may become agitated with this approach, however, in my opinion; it is ultimately what we have been missing for some time.  A healthy competition and a realization that mobile operators have more than one choice, when it comes to delivering a content and service rich diversity and high quality customer experience. It is up to the OTT players to excite the operators in how they are going to partner in service creation, customer growth and end to end service assurance. OTT’s have a choice to make as Operators are now in a position to shop around.

Mobile Operators therefore need to identify the role they want to play, build the above capability or identify the partners (not suppliers) who they can work with to achieve the same. However, whatever the decision, the end result MUST be that they take responsibility for the end to end customer experience and that is only possible if they embrace the Over the Top model, recognize that the era of talk and text is moving to all IP and OTT players are increasingly challenging mobile operators for this space. Going all IP means Operators can now leverage the growing standardization that Operating systems for mobile devices have brought us and ultimately it is the OTT’s who have provided the opportunity to Operators to create their own services, or as I like to say perhaps now is the time for Mobile Operators to go “OTT to the OTT!”

Driving Change in 2014

The internet as we once knew it is no more

The worldwide web used to be a “go to” location for all our information needs, where we would consume online content and play games has now become a recognised utility no different to electricity, transport infrastructure or water. Over time however, the internet has also evolved to become a critical delivery platform enabling a raft of new services. Where we once read news or simply sent emails, we now use this “utility” to bank, shop, access business applications hosted in the cloud, watch the latest TV shows and listen to music, as well as interact with our friends, family and peers (ok and for me play the occasional online game!)

APAC is experiencing rapid growth of connected devices. This proliferation of devices – such as smartphones, tablets and laptops – allows us to connect to our networks remotely, highlighting the fundamental alterations in how we use and interact with technology. So much so, many of us haven’t even noticed it has taken place. For instance, consider the younger generation (yes it seems I am no longer part of that group!) who no longer refer to “going online”, they are simply accessing applications and services with little or no regard to how they get there or where they exist.

Given our changing relationship with the online world and its growing importance to our general day-to-day lives, businesses are increasingly looking at how they can maximise its value and the consumer insight it delivers. This is driving significant technological change within IT platforms.

As organisations across APAC embrace the IT transformations that are underway – particularly in cloud, big data and mobile – and embark further along their journeys, there is a significant opportunity for businesses to better serve their customers through technological change while growing the bottom line.

A New Era of Cloud in 2014

We’re entering a really exciting era for cloud technology. Over the past year alone, cloud providers have increasingly discovered their individual and unique cloud plays – whether it’s supplying to specific industries or public, private or hybrid platforms – and have expanded their services accordingly.

One-size no longer fits all, and in 2014 businesses can expect to realise the benefits tailored cloud platforms deliver as providers begin to offer solutions designed to individual customer needs. As providers recognise their strengths, they will also identify partnership opportunities with vendors offering complimentary technology to their existing portfolios.

The progress we’re seeing in the cloud will also filter into the business network itself in 2014, where we’ll increasingly see networks being defined by dynamic needs of business functions and the introduction of business process service level agreements (SLAs). For instance, cloud platforms will be linked with traditional on premise applications, such as a CRM or SCM environment. This will enable the network to reshape itself and categorise its applications based on current activity levels so that network traffic and the needs of remote workers can be easily managed and prioritised.

Innovate in the Cloud

This year we’re also going to see a growing number of applications developed by businesses, a trend enabled by the fail-fast culture of cloud. Today, businesses are more willing to develop their own business applications as they are educated on the flexibility offered by the cloud.  They simply need to buy the relevant computing space to test an idea, and then shut if off again when the idea has run its course. This means less risk and the cost of exposure for the business is greatly reduced when compared to the previous options and methods available.

With the cycle of applications being delivered and created gathering momentum in 2014, the Enterprise App store will arrive on the scene as CIOs provide employees with a selection of applications endorsed and supported by the organisation. Until now this has had limited success, but with widespread adoption of Bring Your Own Device (BYOD) and publicly hosted secure applications it will be an increasing focus for businesses seeking to enhance productivity.

Collaborate and Share

Businesses that deploy application programming interfaces (APIs), allowing developers to design products based on an organisation’s services, will also achieve success this year. For instance, businesses can build their web conferencing capabilities into another web-based application, such as instant messaging, enabling seamless collaboration and communication between individuals.  

The reality is that organisations rarely use applications in siloes, meaning those vendors offering API solutions this year that increase collaboration with complementary products and markets stand to benefit from increased sales with their customers.

Intelligent Insights Deliver Results

In recent times, big data has been more akin to trying to drink from a fire hydrant - we can access a lot of it but have little time to digest it. In 2014 however, businesses will start applying different lenses to data sets so that they can identify what is relevant to them or impacting upon their business. By focusing on the data that is relevant to them, businesses will be well placed to optimise their services and customer experience, similar to that same fire hydrant being attached to a water dispenser allowing us to choose what type of water, colour, and temperature we are interested in extracting at any point in time.

Looking further ahead into 2015, businesses will start to use the data they are collecting to predict future activity or the impact of unforeseen circumstances.  This will be driven by the ability of Smart Data platforms assessing patterns and delivering forecast and trending data enabling improved business planning. For example, if a customer pays for their movie tickets via near field communication (NFC), the mobile operator could identify the most frequent days the user visits the cinema, and send them discount codes for these dates. Over the coming years, this approach to data analytics will become an extension of who businesses are and their operations.

Drive Change

Today, businesses across APAC have access to an unprecedented amount of tools and services from a variety of IT vendors, which is driving greater confidence in identifying innovative ways to address business challenges. Additionally, businesses are being forced to understand and adapt to the way consumers use and interact with technology from the devices we use to the ways in which we choose to engage with vendors and service providers.

Encouragingly, businesses are being very proactive and the next 12 months will be telling as more and more companies come to grips with the technologies making a real difference to their operations. Ultimately, the approaches being adopted will introduce increased business elasticity which will aid in addressing the two biggest ongoing challenges of business today: risk mitigation and bottom line profitability.

Well that's my view on the world, what's your's? Feel free to share by commenting on this blog!