Friday 5 November 2021

To Be or Not To Be - Digital

 I had to step away from my role for a period of time and as such did more reading than I have in a while and realised that businesses are going through the hardest changes and decisions that they have seen in a long time. Most businesses have realised they need to change, in fact in a recent survey by BCG[1] it was shown that 89% of Managers globally are involved in digital transformation. The challenge we face is transformations are often compared with any other business decision we take, linear, a or b, left or right. A true transformation is just that, ceasing to be what you were before to become something new. Think about the Caterpillar who becomes a butterfly, this is what business leaders should have in mind when they are seeking to transform, at the end of the initial transformation (because once you start to evolve, your team should continue to keep looking at how that journey can continue), you should be able to see the marked differences from how you operated before to what you are doing now.

Lets stay with that Caterpillar analogy, if a business decided to glue wings on the caterpillar, change its colour, it would not be a transformation, it would still do what it did before, it might look interesting, but actually we would have just made things harder by bringing new complexity to an organism that was built to do what it does (crawl and eat). Many businesses are stuck in this pattern, looking at new technologies, bringing in exciting consultants, however the way of working and the processes and roles and responsibilities all remain exactly the same. Whether there is a new app or website, without these broader changes those businesses – like it or not – will remain a caterpillar. A caterpillar who spends a significant amount of money and whose Board, Senior leaders start asking why are they not becoming a Butterfly.

This brings me to my question – “To be or not to be digital”. Many people will say that being digital is having digital channels to engage with your customers, or having an app to support your employees, these in all honesty are the cosmetics. Imagine a butterfly racing a caterpillar to get to the next branch above, now the caterpillar can eat more but how long will it take to get there and is it worth eating when it does? When we look at Digital native businesses – i.e. those who were born digital, the way they work, they way they create and continue to evolve, just think about some of the apps you use. How many of those are the same as they were a year ago, or even 3 months ago?

Being Digital requires the thinking within an organisation to change, a rewiring if you will, its really hard, but hard things done well is what will effect real change going forward for an organisation. If the organisation can go digital, then the technology can follow. Its amazing in fact there are so many technology options that if a business can transform itself it will realise that it can test ideas, and then decide what works or doesn’t as they continually evolve with low risk and high reward through a fail fast and continually learn approach.

The caterpillar puts in a lot of energy to first builds its cocoon then expends so much energy through its transformation that it loses nearly half of its weight in the process. The same is for businesses, when you are truly transforming you need to ensure it has everyone’s focus and commitment to make the change, if one part of a cocoon wasn’t ready then perhaps the transformation might not look complete or could be eaten by predators crawling in.

Ok I know enough about the caterpillar, but it is a great example for us to consider as we all seek to “Be Digital”. Use it as a measure of how much is actually changing within your organisation, are people taking on new roles, are teams working in different ways? Are outcomes being realised incrementally faster? It isn’t easy, but big changes should never be easy, choosing to be digital brings with it, risks, challenges, emotions, learnings and a commitment that many won’t have experienced before. Hence when you are thinking about embarking on your transformation, think about what it will look like on the other side for your people, your customers and yourself. How bold will your transformation be, because at the end of your journey only you can decide whether you will choose to be or not to be digital – as likewise for any transformation that remains the ultimate question.

[1] BCG Global Survey on Digital Transformation  engagement - https://www.bcg.com/press/3july2020-digital-transformation-survey

Monday 18 October 2021

Confessions of a Neophiliac

 First of all yes that is actually a real word, but don’t be frightened just yet. I didn’t know what this was until I started to try and understand what some of the traits of a Digital leader are and the first trait listed was that Digital leaders are Neophiliacs. I was like what in the world is a neophiliac? ... well, apparently it is someone who has a “love of or enthusiasm for what is new or novel”. This immediately resonated with me, I have a good friend who always referred to me as the “Blue sky boy” his take I guess on always coming up with something new, whether a new way to solve a challenge, a new product idea, new partnerships or simply a new idea to be discussed and assessed for consideration to execute. I love the fact that this has a definition, I can see myself introducing, “Hi I am Nathan Bell and yes I am a neophiliac”. On second thoughts that might simply scare the hell out of people as they take two steps back. 

Over the years I have learned that the “guy” with the new idea can quickly be side-lined if they haven’t thought through the implications, the value and investment required to see it through, simply identifying something as being “cool” is not enough when you are dealing with the continual constraints of time, budget and resources to execute with. Sometimes I reflect that this lesson for me took a while to sink in as I was fortunate to work with teams who were willing to see my ideas through, whether related to a product, customer segments, customer experience or even designing organisations.

As leaders it's important that we are always open to new ideas, these ideas can come from anyone, those with a fresh perspective, voice of the user / customer, or those facing the challenge they have a solution to on the frontline. As I shared though the idea alone is not enough, in fact, having a great idea is like showing someone a picture of a car I have drawn when I was five and the response being, “well yes that’s nice but how is it actually going to work?”.

When we are supporting our teams with the ideas they bring to us as leaders it is a joint responsibility. Challenging the individual or team to come up with the answers to how the idea would be executed and the value that would be realised, equally important is your commitment as a leader to see through the execution of that idea either with funding, resources or time. Many businesses today talk about ideation, and how any idea can be brought forward, however without the commitment to see it through or sharing a framework that team members can understand, collaborate around and ultimately realise the personal satisfaction of driving change within their own business, will only lead to frustration, disillusionment, and negativity. 

Therefore it is important that while we want to encourage our neophiliacs to engage with the business, leverage them to help solve problems, drive real change, without the right framework to support such thinking, we can end up with neophiliacs becoming pessimistic. Hence let’s think through the framework for ideation, how will we encourage people, teams to thrive but in a way that is transparent and drives accountability and ultimately hope in how change within a business will be driven from within rather than top down or externally.

Hopefully this has given you some ideas, and if not at least given you pause to consider how you could help guide your idea people to their full potential.

Your truly,

A Neophiliac

Thursday 9 July 2020

How to stay agile while working remotely

 Like most teams across Singapore, M1’s staff members made the shift to working from home during the circuit breaker period. Whilst it was a significant adjustment for all of us, it has been an exercise that has proven the importance of digital tools, cloud technologies and creative collaboration while social distancing.

To support our teams in continuing to work towards our goals, we’ve encouraged them to use a variety of technologies, including online collaborative tools that help staff members stay nimble through cross-team ideation and problem-solving while working remotely, and have provided educational workshops on remote working methods and techniques, such as SCRUM, which encourages teams to “sprint” while working on different aspects of a project together and ensure achievements are seen in weeks rather than numerous months.

In addition, all our teams working from home were equipped with hardware that included the software suite available at the office. Though a critical piece of technology for everyone, few software suites are a perfect fit for every employee and situation – especially when working remotely as a complete organisation for the first time. To bridge the new gaps our teams were experiencing in working from home, they worked together to tackle how best to fill gaps and communicate with each other. Through this, they have found innovative and fun solutions and share them with the wider team.

For example, our Digital Apps & Platforms  team, led by Nicole Cheah, has adopted a hybrid approach to enable her team’s mode of communication, track work progress and drive remote collaboration by using a blend of enterprise suite of software and social apps.

Still, teams are experiencing some challenges while working remotely. “I’ve received feedback that people felt as if they were trapped in a borderless time and space realm where they were unable to logout from work,” Nicole said. “The lack of division of ‘on work’ and ‘off work’ status because people were at home ultimately prolonged their working hours.”

To help her team balance their time more evenly and work sustainably, Nicole has encouraged everyone to work the usual office hours – which includes taking a lunch hour and respecting everyone’s time by not scheduling meetings outside of work hours as much as possible.

Beyond the challenge of balancing work and life when always at home, Nicole’s team also misses the social aspects of the office. “I do miss face-to-face interaction and informal conversations,” Lau Seng Keat, a team member from the Digital Applications and Portals team said. “I feel like in-person communication really helps to uplift the team spirit.”

To recreate the feeling of in-person interaction while social distancing and working remotely, Nicole and her team check-in with each other every morning to chat about work. They also have a dedicated channel for sharing non-work thoughts, articles, and memes, get together virtually on Fridays to wind-down the week, and have held birthday celebrations online.

This is just one example we can share and overall, Nicole and her team feel as if they are working well together and have been able to remain productive while working remotely over the circuit breaker period. “Our team is passionate about digitalization,” Nicole said. “We are adopting a growth mindset, and we believe in being the digital change agent to inspire our M1 teams to develop, grow and win as one team.”

We know there are still aspects we need to improve and therefore we won't be viewing these achievements as completed but merely providing insight for our next steps. Our new objective is that when we are able to all work in the office again many of the collaboration and productivity tools will continue to be used so that we realise a “win-win” outcome of personal interaction with some exciting new digital capabilities to support our team members and realise achievements on a more regular basis for the foreseable future. Our new approach to collaboration and transparency on productivity might have started from being “stuck” at home, however it will be one of the positive new capabilities for our team when we are back collaborating together as physical instead of only virtual teams.

Wednesday 20 May 2020

The Achilles’ Heel of the Digital Era is…Us

Wow, so there we all were in early 2020, across the globe, slowly embracing digital (yes, some faster than others) and accepting that every aspect of our lives was going digital. But with the global spread of the COVID-19 pandemic, digital is now the “norm’. It’s how we are consuming content, buying products, and ordering meals and “party packs” (apparently these are a thing now!). At a time when physical connection has become impossible in many ways, digital businesses are enabling our lives and our connections in new ways. Though businesses in our global economy have sought to optimise supply chains, many assumed that call centres, and logistics and distribution centre operations were fine as they were. The human dependency for all of these could not be more visible than it is today. Now, people’s lives are impacted by whether or not they can quickly receive the products they order through digital channels, and businesses have had to adopt digital capabilities fast in order to adapt to new ways of working.

I was initially surprised –and later realised I should not have been – when seeing the breadth of this impact even on digital native businesses. Digital native firms were informing customers that the usually responsive customer service they provide would not be available as the call centre locations were closed. Equally laptop demand could not be met because so many firms were looking to specific markets that develop chip sets to keep costs as low as possible, this has impacted the availability of not only laptops, but servers and other digital-supporting infrastructure. Additionally, many businesses rushed to enable staff to work from home to minimise productivity losses whilst also seeking to implement security measures and the ability to measure staff performance. Rapidly doing this in the context of a crisis has proven a significant dilemma that is still ongoing for many businesses even today.

All of this goes to show that the current COVID-19 restrictions have demonstrated for any business looking to “be digital” that the human factor has proven to be the Achilles’ heel as evidenced by degradation in service, the impact on productivity and, in some cases, complete shut downs.

What is interesting to note is this type of global disruption does not usually sit high on the radar for digital transformation, transformation is usually about enabling the next wave of growth, not protecting existing business flows. The likelihood of there being a global pandemic is so rare that the need for a call centre to close, or for a distribution hub to ramp down, or for businesses to diversify their supply chain was near zero – until now. That said, the warnings about global pandemics have been shared with us previously, and particularly in a great 2015 TED Talk presentation by Bill Gates about how the next battle would not be on a field but actually in a Petri dish (yes, I am paraphrasing here). I’m sure the implications of this were never fully appreciated by many of us (me included).

So where are we now? Well, many people are talking about a “new normal”, where we will change the way we connect as humans and where digital enablement of businesses will occur faster than ever before. The diversification of supply chains, the virtualisation of call centres, and the permanent setup for work from home minimises future risks, but also potentially mitigates future costs as many businesses realise large offices may no longer be needed and instead just offer touch down zones when people “visit” from their home office.

I am not sure going to these extremes permanently is the right thing to do. Whilst I do encourage businesses to look at digital holistically so they can be ready for future impactful events, its important that we don’t lose sight of the most valuable aspect of being human: our ability to connect. This human connection is something that is feeling disrupted now and while Video calls are trying to fill the void, in my opinion they can never replace the real world value of connecting with others.

At M1, we had already started our digital transformation journey, though the path we set for ourselves is no longer about preparing for the future but also the new normal. Hence, we need to keep driving our transformation outcomes as fast as we can with the knowledge that the gradual transition we expected is likely to happen a lot faster than we thought. We must become a digital telco so that we can serve our customers, partners and our people in the best possible way. This doesn’t mean everything becomes driven by a machine – it means all our people are in roles that are adding value to our customers and to each other as colleagues. It means we are creating capabilities that strike the right balance between empowering our customers to live in the digital era with the right support tools; and ensuring that we leverage the value of human interaction where it makes sense.

When we exit these pandemic restrictions, we need to ensure that we do not end up with a mantra of digitalising all aspects of our lives. Instead, let’s make sure we are ready to respond when disasters strike so that businesses, governments and all of us as individuals can continue to be effective. In fact it is the collaboration across business, government and the public at large that can ensure we are aware, have the right framework to respond and people have the right working environments to continue to support our economy. We must always ensure though that any intervention, preparation or change in working environments, should always be temporary and that human connection is what will ensure digital adds value to our lives rather than meaning we spend the rest of our lives looking at screen(s).

Humans are the reason businesses exist - it's our needs that create demand and markets to serve. While many businesses will see the human factor as the  Achilles’ heel of digital – that is to say a dependency - when we look to the future let’s ensure that the Achilles’ heel  actually becomes the strength that allows us, businesses and the community to leap forward and see the true value of digital through human eyes, not machines. #staysafe #stayhealthy

 

https://www.bbc.com/news/technology-31956344

https://www.ted.com/talks/bill_gates_the_next_outbreak_we_re_not_ready?language=en 

Tuesday 7 January 2020

How Fragile is Agile?

I have been reading a lot of articles lately about whether Agile actually works, or whether it’s simply a dream for businesses looking to accelerate business outcomes. Ultimately, the growing view seems to be that Agile doesn’t work – that it is a hype that consulting firms are thriving on, and we’re actually better off going to traditional delivery methods that provide predictability, consistency and the ability to hold someone accountable to get things done.

This debate stems from a need to find the ‘magic answer’ – the silver bullet to take all of our worries away, especially when we are looking to transform. We like Waterfall because we can allocate responsibility to someone else, whereas Agile requires us to get more involved through evolving design, constant prioritisation, showcase presentation, and ultimately owning the outcome (scary stuff). Waterfall means I can document everything I want and then point to someone else to deliver the outcomes. Any delays, errors or increased costs are totally on them, right? (ahem). However, with Waterfall delivery we tend to forget the wonderful concept of change request, where it tends to have a growing number of change requests over time, and then finishes with a resignation of taking what can be delivered with the remaining budget. Now, some might say that if you plan things right you don’t need change requests, but in today’s era of constant change, avoiding it is challenging, to say the least. Historically, in a market where market change was measured in years and for the most part manual (or at best, half yearly) the scale of change was manageable, today however, we are faced with two types of businesses: those that were born digital and those that aspire to become digital. In this dynamic, the extent and scale of change is huge and the challenges this brings to Waterfall delivery means we constantly ask for changes to our delivery plans to evolve with the market.

On the other hand, Agile provides a degree of unpredictability and tends to shift directions based on the priorities set by the business and, more specifically, the product owner themselves. The timing of when a specific capability is completed can be a little vague, as the definition of ‘done’ comes down to when the product owner is actually happy with the capability, and whether they feel it’s fit for purpose. While there can be a desire to go fast with Agile, the concept of minimum viable is always in the eyes of the product owner and thus velocity is determined by the business. For those looking to test in-market quickly, you could achieve a faster launch, but with the knowledge that there might be errors or adjustments to make ongoing. For others who like a capability to be holistic and low risk, it can mean numerous sprints are necessary before it is deemed “done” and as such ready to share with colleagues and / or customers.

I am not going to say that Agile is faster or cheaper – in fact, it can be more ambiguous, frustrating, and lack accountability, which ultimately means there’s no one to point the finger at in pushing toward an outcome. However, this is also why I believe Agile is our future.

Agile represents the cultural change a business needs to go through. We need to be comfortable with a degree of ambiguity and we need to share ownership of the outcome. One aspect that Agile does outperform Waterfall on is the ability to learn faster – and if a business is willing to learn through quick tests and recognises that early failures ensure a program is on the right track overall, then Agile can be a great vehicle to achieve business outcomes. My concern is that Agile has been branded in the tech market as a vehicle to move faster, which means the expectations are wrong from the get-go. Agile will help you learn faster and pivot as the needs of the business evolve or the market drives change, which can create a sense of speed, however it is simply an ingredient in the recipe for broader business agility.

The challenge we keep facing is that our world is not the stable working environment it was before. The predictability of having a three-year outlook that could merely be followed through with minimal disruption is rapidly diminishing, with software that felt more like hardware because it was very much standalone and constant. Today, change doesn’t happen in a two or three-year cycle; it’s happening in months and, if you are really unlucky, in weeks. This is why Waterfall is struggling, as the changes we need to make means we would need to constantly raise change requests and our costs keep going up.

This doesn’t mean I have suddenly prescribed to Agile as being the answer to everything, but it’s about knowing what has the right outcome for your business. If you are doing a migration to the cloud of premise-based applications with fixed scope and deliverables, then Waterfall is likely a better path. On the other hand if you’re developing capability that you know will continue to evolve, then Agile can actually help drive a better outcome.

So, to answer the question in the headline of this article, Agile can appear fragile because it means accepting that we are all accountable for its success. When we struggle to accept ambiguity, the need to change the way we work, or accept joint accountability in partnership of realising outcomes, we make the process fragile.

All of this is simply leading to one key reason - We are the reason why Agile is fragile. We don’t like change, we don’t like being responsible for things which in a traditional IT world was always the ownership of others. In fact, I remember my first project with Agile ways of working, I was constantly asking the delivery partner if this is going to work. My big realisation was when one of the team leads from the delivery partner turned to me and asked me back, “I don’t know, you tell me.” After my heart skipped a couple of beats, I realised this was the difference, and what I didn’t like was that there wasn’t the same clarity that I felt I had before. On the other hand, following our initial delivery, I realised it was that constant ability to keep improving, evolving our tools and external facing systems that was giving us the ability to continue to evolve.

I look at Agile as being a reminder that the business needs to take accountability for the delivery of projects. The time of simply pushing the problem to someone else is over. The introduction of Agile has added another tool to our bag to support our business in become increasingly digital. In doing this, we can enable the business to be less fragile and more adaptable, innovative, disruptive, and, well, agile.

Wednesday 13 March 2019

Climbing the transformation mountain

Two years have passed since someone suggested to me to work with them on transforming Telstra’s B2B business.  In those two years we have been on an amazing journey of understanding what it means to perform a heart and lung transplant on a patient running a marathon while also leading the pack.

 

In two years, we have not only established a set of end-to-end integrated systems, from product definition to customer billing, we have also launched what is one of Telstra’s most holistic offers to market as a true paperless proposition –it has been awesome to see the positive impacts to our customers and partners.

To many of the team, delivering all of these aspects in our transformation program has felt like we have climbed a mountain. That said, we have a long way still to go to realise the scale of change that will ensure a sustainable change for the business.

 

There have been many examples of change that our transformation program is bringing, including the automatic flow of information between systems without any human intervention. This might seem obvious, but any business or IT person involved in managing system handoffs, will appreciate that it’s these integrations that are the hardest. Hearing from one of the team how data is now populating automatically between systems without any need to request it is music to my ears.

 

One of our key realisations is that while a digital transformation is enabled by software, it is very much a business transformation and not just a technology transformation.  Digital transformation needs to guide a business to actually change the way it works - the support of all of these new capabilities will be the real validation of a sustainable change.

 

This was reiterated by Telstra’s recent Disruptive Decision-Making report, which found across the globe businesses are too focused on the role of technology in digital transformation programs. 

                                                                
Transformation does not mean only internal business change, but also change in the way a business engages with its customers. It is interesting to see the way we embrace digital interactions for our personal needs, but when it comes to businesses, we are more comfortable in using traditional channels of calling or emailing someone from a service desk. It has been inspiring to see what teams have achieved in the past two years in building our first native business app, co-developed with customers to realise a new digital-first strategy to serve their customers.

Why on earth am I talking about these achievements, though?

Simply put, for us, these achievements were more of a realisation that we tend to be so focused on what is next that we don’t pause to learn from what we have achieved, struggled with, or missed delivering.

It is very easy to forget about accomplishments to date as we reflect on how far we still have to go. Recognising these outcomes both within our program and in the broader organisation are important - it highlights that progress is being made toward the top of the mountain, and acknowledging and reviewing progress, ensures continual learning and improvement as we move closer to the summit.

As we start with the next phase of our climb, there are three key challenges that now arise: scale, customer migrations, and data.

 

Scale in the form of ensuring the majority of the business’s transactions to support B2B customers are enabled on a new digital stack. Without this volume of transactions, the efficiencies targeted to be realised through this new capability won’t materialise. The work to date has demonstrated the scale of change that is possible, but our business won’t feel it until volumes are reached that result in true business change. 

 

Customer migration might sound obvious, but when a business engages with its customers in a certain way for a long period of time, introducing a new way of working can be disruptive - collaborating on that journey with customers to understand the value of the change for their businesses is critical. 


Data is the most critical element of any transformation program. I always find it interesting when people talk about data scientists or big data, but for me personally, I would just be happy with a single source of data that ensures our teams are not having to double or even triple check that data between systems is consistent. As we learned with our first orders, without accurate data we create unnecessary work for ourselves and we lose the value from the integrated systems we have established.

 

On the flipside, where we know data is accurate, teams can quickly focus on high-value tasks with customers. Workflows can become highly automated from opportunity through to in-life service management, driving efficiency to levels previously not seen.

Of course this is in the future - to achieve these next wave of outcomes we need to climb this mountain, bring all of our people, partners and customers into this new world of integrated and digitised capabilities.

 

Sometimes that new world can seem challenging given how high we need to climb, but it is the diversity and strengths of a team that can achieve the outcomes a business is looking for - just like those climbing the highest mountains. With the right team in place, any peak is possible.  

Monday 3 September 2018

I want to be an Imagineer

Before you think I am off to Disney to design rides or other attractions – which would be a very cool job, by the way - I am not referring to Disney’s coining of the term, re their designers needing to be able to engineer what they are coming up with in the latest amazing customer or digital experience (interesting side note, whilst Disney own the trademark to Imagineering, it was not the first to use this term[1]). I am instead talking about how this concept is now moving into mainstream digital businesses as they seek to compete in an ever-changing world.

The drive toward Digital is changing our business culture and our business resourcing needs like never before. The era of Digital businesses has provided opportunities to create and evolve internal and external facing business capabilities to improve efficiencies, whilst at the same time as the need for businesses to establish digital capability has become a necessity to compete. Simply outsourcing or partnering the development of digital capabilities is no longer a viable option because the ability for businesses to adapt and evolve within  dynamic market(s) at a cost they can afford means the profile of roles within and equally those outsourced is shifting.

The era of having roles that are specifically shaped as those who define their requirements (business users) and those who implement those requirements (IT) is coming to an end. With rogue IT being greater than ever (Business units looking to establish their own IT capability), the need for the model to shift couldn’t be more important. Why? Well simply put, when each part of a business looks to do its own thing we lose sight of who is accountable for stitching the various components together. Not to mention the impact of competing priorities, insular or siloed benefit realisation and the misalignment of resources not working together to achieve the greater good.

Enter the Imagineer, a new species of employee who not only has a clear vision for the business that he/she works in but also has an understanding of the tools/platforms/software that their business uses now and in the future. This new role profile will not only help to reimagine what a particular part of the business looks like, they will also have an understanding and an accountability to ensure that whatever they create actually works with a business’s broader organisation. For example in this role they make it possible for  marketing tools to work with a Customer management platform, or an ordering system to communicate with billing. This may seem obvious but history tells us our traditional ways of working have created extensive human glue as we seek to create the best widget to solve a particular problem instead of seeking to understand the broader business implications of decisions we may make in isolation from other parts of the business.

The Imagineer has a “T” shaped understanding of the business, an understanding of the end-to-end architecture and business flows combined with an in-depth knowledge on a particular domain with both the business requirements   and expertise on how the software they will use works. The result being a common understanding of how teams can succeed together and realise ownership and innovation in their part of the business at the same time.

I see this in my current role where we are exposing business people to the systems that will form the future of our business with an ask of them to know and manage those systems/tools in the future. It is not as easy a transition as having a traditional define and deliver model (Business vs. IT) for many years and then hope we will change the model overnight. It just doesn’t happen that easily, changing the model requires mindsets and behaviours of those involved to also change. The exciting aspect of this is the journey, partnering with our business owners who are keen to embrace this change and also become Imagineers themselves as we seek to redefine the customer, partner and employee experience in a newly imagined digital world.

Being an Imagineer is merely an example of where the collision of worlds from business and IT will create new opportunities.  These new roles are merely a representation of the shift that all businesses have made, where items are increasingly less about hardware and more about software, where services are no longer bought they are leased. The traditional barrier of business and IT is dissolving rapidly; I am not talking about start-ups but mainstream businesses where those who are going to be successful will need to have a blend of expertise

Imagineers will become a new role in our Digital Era, a role where people are needing to not only understand the technology and tools they are leveraging but also to have the vision of what the future can hold when we reimagine a digital world, a world where the limitations are only defined by our imaginations. It is this world I am excited to work in and bring an understanding to business leaders on the art of the possible through ImagineeringTM, where the knowledge of system and tool capabilities combined with a vision for what the future can hold will empower business to disrupt themselves and remain relevant for the future.

To that end, I will sign off.

Nathan Bell

Dreamer, Technology enthusiast, Digital Imagineer.